George Street

George Street

The ServiceRocket-Atlassian
Design Guideline

George Street is a road in Sydney that the ServiceRocket and Atlassian offices shared in their early years that was the alleyway in building the companies' partnership. It is also the home of the ServiceRocket-Atlassian Design Guideline that is the repository for the principles, guides, and assets of ServiceRocket's Atlassian business.

Principles

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Construct solutions and designs that empower users to be successful.

Empowering means that enabling customers to be successful and perform better using our tools and solutions.

It is a design that lets its users to focus so they can be efficient.

An implementation for us to position ourselves and our users and customers to be at best possible scenario to improve and take advantage their Atlassian products.

Solutions Examples
  • Completing project documentations to easily handover when the project ends.
  • Sending referrences/links as a follow-up after a support call.
  • Keeping an updated list of available trainings and webinars via the website and making it easy for people to signup.
Apps Examples
  • Completing project documentations to easily handover when the project ends.
  • Sending referrences/links as a follow-up after a support call.
  • Keeping an updated list of available trainings and webinars via the website and making it easy for people to signup.
Ensure actions and messaging to be purposeful.

Being purposeful is being smart and direct in providing a solution that solves the right problems.

These are products and implementations that are backed by research and our experience.

It is also a conscious and consistent effort to improve the problem and how we solve those problems.

Solutions Examples
  • Creating and following a meeting agenda for external and internal meetings.
  • Establishing and sticking with the scope of a contract and not letting scope creep.
  • Providing a clear and direct path on how one can sign up to a newsletter.
Apps Examples
  • Consistent use of terminologies within the application.
  • Using user personas in determining product decisions.
  • Using of branding colors within the application with careful attention to the effects of it to the usability of the application.
Create an atmosphere that invites people to engage with us.

To be engaging is being true to our roots - being fun but professional, humble but confident.

It means encompassing an inviting atmosphere for people to want to interact with because of our culture, history, and we keep our work up-to-date.

Solutions Examples
  • Using relevant terminologies that are aligned with Atlassian’s and are not dated.
  • Showing our success through our customer stories and also the people behind those success.
  • Proactively reaching out to customers whose contracts and licenses are about to expire, with ready-made packages to make it easy for them to renew.
Apps Examples
  • Use of vibrant, up-to-date, and relatable illustrations in marketing and in-app pages.
  • The use of in-app surveys to ask how the application is performing.
  • Making sure the performance of our websites and applications are optimal for the best user experience.
Make accessible designs that are focused on people’s needs first.

A design that is centered to people— us and our customers.  Implementations that are accessible and relatable through our stories - internal and external.

Being accessible also means that our designs available.

Designs that are easy and not complicated, open and useful.

Solutions Examples
  • Highlighting our people and culture through videos and photography.
  • Making easily accessible our many stories with our customers showing many use cases that users can easily relate to.
  • Making it frictionless for people to reach us by being open and transparent in our instructions and mediums.
Apps Examples
  • Testing the colors and texts we use are of proper ratio for contrast for readability.
  • Internationalization is provided to our websites and our products.
  • Our support website and other mediums for communication are easy to use and are available 24/7.